As a business in this online generation, making yourself visible across a host of online platforms is probably the first step you need to take toward building a successful business. To successfully build your Search Engine Optimization (SEO), you will find, along your journey, that data becomes pivotal to improving your online visibility.
That is exactly what SEMrush does to begin with – it provides you with the requisite data and insights.
What is SEMrush?
With over 7 million users in the online world, the SEMrush tool is considered to be an all-in-one tool suite and digital marketing program. It helps improve online visibility and discover marketing insights. It has been voted by the online world as being the best and the most effective of SEO tools[1]. It helps you run SEO campaigns, pay-per-click (PPC) campaigns, as well as social media and content marketing campaigns to begin with. In order to create new campaigns and measure the existing ones, SEMrush uses website metrics, guides, tools, and analytics reports as data.
While it primarily helps in the following areas of digital marketing, its scope and scale is anything but limited to:
- SEO
- Keyword research
- PPC
- Market and competition research
- Content marketing
- Marketing insights
- Campaign management
- PR
- Social media marketing
SEMrush helps you understand SEO better if you are a first-time user and are trying to get into the world of digital marketing to improve your campaigns.
Here are some of the benefits of using SEMrush for your campaigns:
- You can search and identify industry-/niche-specific trends
- You can run audits on your on-page SEO to help you improve your pages and optimize them
- You can gain intelligence on your competitors’ campaigns
- You can use it to brainstorm for new keywords (especially long-tail keywords) for your campaign. It also helps to identify the keywords used by competition and see how they rank in search engines
- You can measure your site’s performance
- You can measure the efficacy of your competitors’ SEO efforts
- You can earn backlinks to improve the authority and trust factor of your website
- You can learn and leverage different tools to attract new traffic while keeping the existing traffic
- You can track past and present rankings
- You can track traffic from paid and unpaid campaigns
- You can identify opportunities for alternate advertisements and for monetizing your website by becoming a SEMrush affiliate
- You can create guest blogging strategies
- You can get protected from Google algorithms by getting regular site audits
How Does SEMrush Collect Data?
As you begin using the SEMrush software, you will find that the tool collects a wide range of data. It does so by using machine learning algorithms and trusted data providers to facilitate these benefits to you. For search engine rankings and keyword analytics, third-party data providers source data from Google’s search results. For traffic analytics, SEMrush has partnerships with various clickstream data providers.
There are two ways in which SEMrush can collect or pull data and they are as follows:
- When you type a website address on a search bar, SEMrush will help you get reports on the website domain and the keywords that have been used. This will help you analyze the competitor on various parameters. These organic reports give an in-depth look into competitor keywords, backlinks, traffic analytics, online performance, customer behavior patterns, and more.
- SEMrush also creates projects that can gather data from several external databases. It tracks various metrics from websites to measure the overall SEO from various aspects such as content analyzer, site audit, etc.
SEMrush also uses toolkits to create customized campaigns as per your digital marketing needs. This is done by combining the different reports gathered and tools help you understand your marketing campaign better.
How Much Does SEMrush Cost?
You can use the SEMrush tool for free for a limited number of days (14 days); however, it has only limited functionality.
With the Pro, the Guru, and the Business versions, you can unlock the true potential of what SEMrush can offer your digital marketing efforts. The cost of each of these plans varies and also depends on whether you want to take a monthly or an annual subscription. A plan with SEMrush begins at a monthly US$99.95 and an annual US$999.40[2]. While every plan offers a technical SEO audit and a keyword core collection, you will also get access to tracking features and backlinks analytics.
To go places in the online business world, you need a strong SEO strategy. If you want to make the most of your SEO efforts, you need to get a plan that is customized and optimized for your exact business needs and that is where Emvento comes in.
At Emvento, we have a strong team of SEO experts who understand the complete working of SEMrush. We can help you leverage the tool from a 360-degree perspective and get it at discounted pricing. Our team will help you create a customized plan using SEMrush that helps drive the best results for your business.
Emvento will help you optimize your SEO strategy. Schedule a free 30-minute consultation at https://www.emvento.com/schedule/ or call at 9035089155. Get started today!
FAQs
Is SEMrush Easy To Use?
SEMrush is an easy-to-use solution that gives you all the information that you need to improve your search engine rankings. The tool is very simple to use and beginners can use a stepwise process to:
- Start a project
- Discover and analyze competitors
- Explore keyword research
- Create optimized content
- Build reports
Who Needs SEMrush?
Several big companies including Philips, Hyatt, Forbes, and others use SEMrush to improve their SEO efforts. Be it big or small, any business looking to improve search engine rankings and online visibility is a good candidate for the SEMrush tool.
Is SEMrush A Free Tool?
You can use the SEMrush tool for free for a limited number of days (14 days); however, it has only limited functionality.
With the Pro, the Guru, and the Business versions, you can unlock the true potential of what SEMrush can offer your digital marketing efforts.
How Do I Use SEMrush Keywords?
SEMrush’s Keyword Magic Tool is a powerful tool that helps in in-depth keyword analysis and for building lists of long-tail keywords.
You can use SEMrush keywords in the following manner:
- Enter your site and the sites that you want to be analysed.
- Select the keywords that you want to check.
- You can select specific keywords to see your ranking against your competitors.
You can also conduct organic keyword research and competitor-based keyword research.
The SEMrush Keyword Gap Tool helps in analyzing the keywords on multiple domains side by side.
How Long Will My Trial Subscription Last?
Your subscription for the free trial lasts 14 days.
Will I Be Charged Automatically At The Trial’s End?
Yes
Can I Cancel The Subscription And Get A Refund?
SEMrush has an easy cancellation policy; you can cancel, upgrade or downgrade any time without any questions asked. If you do so within the first 7 days, you get a full refund.
[1] https://www.godelta.com/blog/the-best-seo-tools-2020
[2] https://www.semrush.com/kb/995-what-is-semrush
