Your website is the gateway to your brand for your potential customers. With the advent of multiple social platforms, websites have not had the importance they once used to enjoy. Though when it comes to search engines (google, bing, yahoo, etc) websites are still king. Be it Search Engine Optimization (SEO) or PPC, your website and by extension landing pages are the most important aspects. So it’s a great idea to understand what your options are when it comes to building (or rebuilding) your website.
Websites can be broadly separated in dynamic or static websites and let us see which of these might be the best for you.
As the name suggests dynamic websites are usually supported by a backend database or content API server. Wordpress has been the reigning platform when it comes to dynamic websites, providing users with a content management system (CMS) to effectively manage the website pages and content.
Great for websites with a large number of pages
Gives you an (okayish) UI to be able to update content without having to know technical details
Plugins available for every imaginable functionality (Payment Gateway, Language Support, )
Wordpress developers and agencies are quite easily available to help you
These are relatively slower than static sites and need effective use of caching with CDN’s to be able to perform well against search engine audits
With multiple different plugins and versions, it is not easy to maintain a WordPress website
Need a tight security infrastructure as they are most attacked by bots
Expensive to build and maintain
When Should You Consider: If you have a content-heavy website where you have a large number of pages and the content needs to be updated regularly this is the way to go.
Gives a speed advantage when compared to traditional dynamic websites
Easier to set up security against bots
Cheap and easy to build
No backend CMS so any common layout, header change has to be propagated to all pages
Becomes unmaintainable if your websites start growing
When Should You Consider: For a brand website where you have a limited number of pages where content is not updated that frequently. It is also great for PPC if you have a limited number of landing pages.
Best Of Both Worlds
In the last few years based on the learning of the above two, a new breed of websites has come up. These contain the speed and performance of static websites while having the maintainability of the dynamic ones. These are the static site generators. Two prominent examples are GatsbyJS and NuxtJs which use modern frontend frameworks like ReactJS and VueJS respectively. These allow you to use any backend API (even Wordpress) to be used as a content management system and then generate your complete website to static HTML using that content. This allows you to keep your frontend and your content totally separate and brings great flexibility.
Allows you to create High Performance, Fast and Secure static websites
Layout changes are propagated across all pages automatically
Complete freedom to create a large content-based website without having to worry about the frontend
Being a new technology these are expensive to make currently
Not a lot of developers or agencies have yet adopted these so you’ll have to pick the right ones
When Should You Consider: If you need a modern looking high-performance website with a large number of pages and functionality this is the way to go.
We at Emvento can help you create your next awesome website. Just give is a shoutout.